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CORPORATE IDENTITY
Corporate identity comes into
being when there is a common
ownership of an
organizational philosophy
which is manifest in a distinct
corporate culture - the
corporate personality. At its
most profound, the public feel
that they have ownership of the
philosophy.
In general, this amounts to a
logo and supporting
devices commonly assembled
within a set of guidelines.
These guidelines govern how the
identity is applied and confirm
approved color palettes,
typefaces, page layouts and
other such methods of
maintaining visual continuity
and brand recognition across all
physical manifestations of the
brand.
At Bennion Marketing we pay
special attention in finding the
correct corporate identity
components that fit you and your
company.
Parts of corporate identity
Corporate identity has become an
important tool for the promotion
of corporate culture and
companies. It is considered to
be composed of the following
parts:
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▫Corporate design (logos, uniforms)
▫Corporate communications (advertisements, public relations, information, commercials)
▫Corporate behavior (internal values, norms) |
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