Search Engine Marketing (SEM) is a form of Internet marketing that calls to advance web sites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Today the largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft acCenter. As of 2006, Search Engine Marketing was growing much faster than traditional advertising and even other channels of marketing.

Our SEM Services

Paid Placement (Pay-Per-Click or PPC)
PPC is used on advertising networks and content sites where the advertisers pay their engine only. Paid Inclusion is a product where the search engine compnay charges fees related to the inclusion of websites in their search index. Typically you will pay an annual subscription fee for each webpage, which will then be automatically catalogued on a regular basis. Paid Inlucsion is an SEM method in itself, but also is a tool of SEO. Ask your Sales Representative for more information.

Contextual Advertising
Contextual Advertising is a form of targeted advertising that appears on web sites or other media, such as mobile browsers. The advertisements are selected and served by the automated systems based on the content displayed to the end-user.

Paid Inclusions
Paid Inclusion is a product where the search engine compnay charges fees related to the inclusion of websites in their search index. Typically you will pay an annual subscription fee for each webpage, which will then be automatically catalogued on a regular basis. Paid Inlucsion is an SEM method in itself, but also is a tool of SEO. Ask your Sales Representative for more information.

SEM Analysis
Before we start any new Search Engine Marketing campaign whether it includes PPC or Contexual Advertising, we will complete a SEM Analysis that includes keyword selections, site data, data on visitors vs. conversions and much more.

Analytics Tracking
Today the web is the right place to spend marketing dollars because of it’s higher returns due to unparalleled tracking. We are able to view the date, location, time and what your prospective clients are looking for in a matter of minutes. We also work with the top analytic providers including Google Analytics, Microsoft AdCenter, Omniture SiteCayalyst, Yahoo! Web Analytics while using our own analytic technology to yield the best information possible.